This Privacy Policy explains how AFAM International DMCC (“AFAM”, “we”, “our”, or “us”) collects, uses, stores, and protects personal information when you visit our website, submit enquiries, or interact with our services. By using this website, you agree to the terms outlined in this Privacy Policy.

1. Information We Collect

We may collect the following information when you interact with our website:

• Full name
• Company name
• Email address
• Phone number
• Enquiry details (quantity, coffee type, message)
• Technical data such as IP address, browser type, and device information

Information is collected only when voluntarily provided through contact forms, enquiry forms, WhatsApp links, or email communication.

2. How We Use Your Information

Your information is used strictly for legitimate business purposes, including:

• Responding to enquiries and requests
• Processing wholesale or retail communications
• Providing pricing, availability, or order-related information
• Improving website functionality and user experience
• Complying with legal or regulatory obligations

AFAM International does not sell, rent, or trade personal information to third parties.

3. Wholesale & Retail Communications

Information submitted for wholesale or retail enquiries is used only to assess requirements, communicate pricing or availability, and manage customer relationships. Submission of enquiry forms does not constitute a binding contract or confirmed order.

4. Data Storage & Security

AFAM International implements reasonable administrative and technical safeguards to protect personal information against unauthorized access, misuse, or disclosure. Access to collected data is restricted to authorized personnel only.

While appropriate measures are taken, no method of online data transmission or electronic storage is completely secure.

5. Cookies & Tracking Technologies

Our website may use cookies or similar technologies to improve site performance, understand visitor behaviour, and enhance browsing experience.

You may disable cookies through your browser settings. Please note that disabling cookies may affect certain website functionalities.

6. Third-Party Services

Our website may include integrations or links to third-party services such as:

• WhatsApp
• Google reCAPTCHA
• Analytics or hosting services

AFAM International is not responsible for the privacy practices of third-party platforms. Users are encouraged to review the privacy policies of those services separately.

7. International Data Transfers

As AFAM operates in the UAE and works with international partners, certain data processing activities may involve cross-border data handling. All such processing is conducted with appropriate safeguards and lawful purpose.

8. Data Retention

Personal information is retained only for as long as necessary to fulfil the purpose for which it was collected or to comply with applicable legal and regulatory requirements.

9. Your Rights

You may request to:

• Access the personal information we hold about you
• Correct inaccurate or incomplete data
• Request deletion of your information, subject to legal and operational obligations

Requests can be made by contacting us using the details provided below.

10. Updates to This Policy

AFAM International reserves the right to update or modify this Privacy Policy at any time. Continued use of the website indicates acceptance of the updated policy.

11. Contact Information

AFAM International DMCC
Jumeirah Lakes Towers, Dubai, UAE
📧 info@afaminternational.ae
📞 +971 XXXXXXX